The Basics of Advertising Your Product

    First thing, take everything I say with a grain of salt, but remember, I'm probably a lot like you.

When Axe deodorant advertises it's new pungent, pre-teen panty dropping, Justin Bieber-esque spray-can or roll on deodorant, the producers of the commercials include many situations in which Axe deodorant can make your life better(it probably can't).  Now just between you and me, I got tired of Axe after countless hours of my freshman dorm radiating the thick lingering scent into the atmosphere disintegrating the ozone layer bit by bit every Friday and Saturday night. But when that lanky man with that mediocre build swathes himself in the aromatic Axe, he instantly becomes the main attention point of what seems to be the most exceptionally attractive women within reasonable smell-distance, despite being way out of their league. As women flock to his presence, the viewer thinks one of two things, 1) this is bull****, OR 2) this is the key to losing my v-card (once again returning to the pre-disposition that Axe is in fact an interest mainly in the teenage or younger department).  Now, despite the product being hit or miss among consumers, the advertising is there to be the main buying point.  One can go to the store and test out the different scents, but what drives the person to get up from their couch or chair to purchase some of this product is the advertising. When Burger King slaps that thick angus cut char broiled burger on the fluffy bun affixed with crisp lettuce and thick cuts of red tomato, no one can help but want that burger, and the producers know that. Advertising is where the perks of the product come out.  TV magic accentuates the beauties and benefits of the product while also coinciding with other compositional aspects of the advertisement to make the product as necessary as possible.

     Now even though these types of commercials are generally going to be seen on TV, we need to remember that this is the age of Zuckerberg, these advertisements belong on Facebook and Youtube, as far as this blog is concerned.

     Advertise your product, your establishment, or even yourself as the highest of quality, even if it isn't.  

Social Networking: Ones Shenanigans (Part 2)

 First thing, take everything I say with a grain of salt, but remember, I'm probably a lot like you.

    

    Take a picture of yourself (preferably a selfie because right now it's hella in), now post it on any social networking website, in those two steps, you are successfully marketing your own face.  Now apply that process to a music video you made, now that it's not just a picture and it can satisfy more than one sense, this engages a marketing of your vocal talent on top of your physical appearance.  Putting yourself onto a social networking website is not only one of the quickest forms of marketing, but it is also the easiest way to catch the attention of the largest amount of people in one place as possible.  Just over 1 billion users visit Youtube per month according to Pew Research Internet Project, all possible viewers of your video, however I am not saying that you are going to get the whole billion.  These sites act as doorways to the eye sockets of millions of social networking users, including people who could see your video/article/picture etc. and actually make something of it.  According to yours truly, Wikipedia "The Free Encylcopedia",1.2 billion plus people have a Facebook account.  Coaches, agents, directors and mangers alike use Facebook.  People who know people,  people who know people who know people can catch a glimpse of your post and be a bigger help than one could ever imagine, sending you on a one-way to your goal.  One of your random instagram followers could have tripped Nick Cannon in an airport once, and they could possibly see your 10 second freestyle scroll through there instagram feed.  What it comes down to is connections, that is what marketing is all about, selling yourself or your product as the highest of quality and as a necessity to everyone, and with social networking websites you have billions of connections already in your pocket.  Bill Cosby didn't have this, he had to work his jello puddin' pop's to the top with blood sweat and tears.  But virtually everyone has it now, so utilize it.
     Whether it's recording a monologue or a music video, selling your homemade Christmas ornaments, or advertising your sandwich shop or thrift store, social media is your own personal telephone post or restaurant window for your advertising.  Take aspiring bodybuilders and fitness models, they take half-naked mirror selfies of them flexing multiple times daily, but if someone happens to be impressed, then there is a possible sponsorship or modeling job on the table.  Take it or leave it, this social media thing is pretty sweet, and now is the time to hop on board, because whether people like the progression in the times or not, the middle schoolers of America are heartily spreading this crap like wildfire.  

   

   
   

Social Networking: Ones shenanigans (Part 1)

     First thing, take everything I say with a grain of salt, but remember I'm probably a lot like you.

     As a college student, I, similar to many other college students, am part of the ideal user base for a vast majority of social networking websites.  Facebook, Myspace, Google+, these are all sites (which for all intents and purposes, can be found on "the internet", located through google chrome or for hipsters located through mozilla firefox) that in one quick wisp of technological magic, can organize entire organizations, committees, political groups, and possible neo-dictatorship unions in a foreign country somewhere.  From planning events to trying to keep in contact with co-workers and colleagues, social networking can solve most mass-communication to small group communication issues, though I advise face-to-face interaction for moral and "fight the man" reasons.  However, why can't these sites be used as a marketing tool?  As an entire new aspect of modern day business strategies and public relation methods, to push contemporary music and theater and sell a new product that might be revolutionary to the present-day client base for these consumer based products, all the way from "teeny-boppers" to "old farts."  But wait, you may be thinking, "don't people already do this?"  Yes, people already do this.  Which overall means there is a nice professional base of well produced advertisements that infest sites like facebook, but can be used as learning tools for ourselves.
     This blog will be an instructional guide in how to market oneself through social networking sites.  If you are a writer like me, an aspiring filmmaker like me, a voice actor also like me, or even a powerful politician such as Barack Obama and Vladimir Putin, you could take tips from this blog.  But beside what I am personally related to, in any walk of life that could possibly use some tips in marketing or in sense selling oneself, this blog could act as your own personal Burgess Meredith from Rocky, but I won't make you fight Hulk Hogan or punch hanging pig carcasses in a refrigerator.
   
On a separate note: Please feel free to read my other blogs, not all will pertain to this certain topic.   

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